About Supportal

ABOUT SUPPORTAL

 

When something bad happens to someone we care about—illness, loss, or the like—we often don’t know what to say or what to do. So too often, we do nothing, fraying relationships and leaving those we care about feeling unsupported and isolated. Supportal is looking to change that by helping you turn empathy into action.

With a focus on experiences that are difficult to deal with and difficult to respond to, Supportal features first-hand accounts of people who have experienced life-changing challenges. They detail the best and most thoughtful ways people in their lives responded and we provide recommendations that will make it easy for you to do the same.

THE SUPPORTAL STORY

Friends for more than a decade, Jackie and Marisa have faced a series of life-changing challenges. Jackie battled leukemia twice and her mother is a two-time breast cancer survivor. Marisa served as her own mother’s primary caretaker as she struggled with multiple sclerosis and eventually succumbed to breast cancer. Together, they forged an enduring friendship, and individually they became resources for others facing life-changing challenges and the people in their lives who wanted to support them but didn’t know where to begin.

After founding and leading The Pink Agenda, a national not-for-profit organization focused on raising money for breast cancer care and research and awareness of the disease among young professionals, Jackie and Marisa started to think about their next project together. They knew they wanted to solve a problem that they and others had experienced and whose solution would improve people’s lives. As they considered the possibilities, they repeatedly returned to the idea that when bad things happen, people often don’t know what to say or what to do.

And that’s how Supportal was born: the brainchild of two friends with shared experiences and a shared commitment to ensuring that no one would have to go it alone.

Supportal founders Jaquelyn M. Scharnick and Marisa Renee Lee  Photo by Michael Blanchard / Michael Blanchard Photography

Supportal founders Jaquelyn M. Scharnick and Marisa Renee Lee

Photo by Michael Blanchard / Michael Blanchard Photography